PURPOSE

Series of events to promote the new Range Rover Sport to global press, national and international dealer principals, dealer training, customer ride and drives.

BRIEF

To create a full pop up restaurant and hospitality hub at a number of destinations across the UK.

NUMBERS

Up to 250 per day.

DURATION

5 months.

UNIQUE SELLING POINT

Indulgence provided AA Rosette restaurant-quality food to the highest possible standards, consistently, for the duration of the event. From a brief, a specifically created innovative à la carte menu offered guests an exclusive track side dining experience.